From the Cote d’Azur to Napa
Bonjour from the Mediterranean! I’m writing to you from the Cote d’Azur—my heart-home and the original spark behind Azur Wines. This place brings me back to the soul of why I started Azur: the sunlight, the sea breeze, the food, and of course, the Provencal wines that first stirred my passion for intentional rosé. I wanted to share this moment with you—not just where we’re going, but where it all began.
Take a moment to watch the video, filmed here in the South of France, and then read on for everything happening this summer with Azur.
Fall Allocation – Recipe Pairing
Because food is just as much a part of the Azur experience as wine, I’m adding something new and very close to my heart for our club members. With your next wine shipment, you’ll receive one of my favorite French recipes—a seasonal dish that pairs beautifully with your wine selection. These are traditional, olive-oil and tomato-based meals from the Mediterranean, inspired by the same regions where our wines originate. I hope this small surprise brings a taste of Provence to your table.
Want to learn more? Contact Elan to join.
Members Perks | Hotel Special Pricing for Azur Members
We’re thrilled to invite our winery partners to experience the heart of wine country this summer with an exclusive stay at the iconic Harvest Inn. Nestled among redwoods and vineyards, just minutes from downtown St. Helena, this charming estate offers the kind of quiet luxury that defines a true Napa escape. Throughout July and August, enjoy a special partner rate of $299 per night (plus tax) for Sunday through Thursday stays—your perfect excuse to sneak away midweek, slow down, and sip in the view.
Whether you’re strolling through lush gardens at golden hour, unwinding by the pool with a glass of Azur rosé, or enjoying breakfast under the redwoods, Harvest Inn offers a setting that feels like a world away—yet right in our own backyard. This offer is open exclusively to our winery friends and community partners, so if that’s you—or someone you know—now’s the time to embrace the slower side of summer.
Members Benefits | Preferred Pricing & Complimentary Tour Itinerary with Azur Transportation Partners
Exploring wine country has never been easier—or more personalized. As an Azur member, enjoy preferred pricing with our trusted transportation partners, along with a complimentary, custom-built itinerary designed just for you. We’ll map out a day of tasting that includes introductions to our favorite hidden-gem wineries—intimate, off-the-beaten-path estates you might never discover on your own. All you need to do is sit back, relax, and let us curate a Napa experience worthy of your next toast.
Morocco Trip – Officially Sold Out
Our Members-Only Morocco trip has officially sold out—and to those of you joining us in 2026, we’re already counting down the days! The response has been overwhelming, and I can’t wait to share the beauty of Morocco with you in the same way I shared the Cote d’Azur. If you missed your chance this year, stay close—we’ll be announcing future journeys soon. This is only the beginning of what we hope will become a tradition of unforgettable wine-inspired adventures around the world.
Read more about Morocco here →
Azur Wine Lounge | Perfect Place for Events Tastings & Mahjong Nights
Our tasting room is in full summer swing with experiences you won’t want to miss. Whether you’re stopping by for a seated tasting or joining one of our curated gatherings, we’re pouring something special every week. Of note: we’ve just launched our Mahjong League—a stylish, social event open to all levels, blending wine and community in a whole new way.
But the Azur Wine Lounge is more than a place to sip—it’s the perfect setting for your next celebration. From welcome receptions to intimate private dinners, we offer member-exclusive pricing, waived site fees, and a host of additional benefits to make your event unforgettable. Imagine gathering with friends among the aromas of fine wine, surrounded by the charm of downtown Napa, and letting us handle the details while you enjoy the moment. Whether it’s a milestone or simply a reason to gather, Azur sets the stage for memories worth savoring.
Contact Elan to learn more about how to host your own event.
See full events calendar →
Join the Mahjong League →
Whether you’re planning a visit to the tasting room, sipping rosé on your patio, or cooking one of our Provencal dishes at home, I hope you feel the spirit of Azur with every glass. This season is about reconnecting—with our roots, with each other, and with the joy of living well. Thank you for being a part of our story. I can’t wait to raise a glass with you soon.
Cheers,
Elan Fayard
Founder, Azur Wines
Not a member yet? Learn more about our member allocations and join our close-knit Azur community here.