Azur’s inception in 2007 is the product of proprietor Elan Fayard’s vision and dedication
to producing terroir specific wines that express the purity and nuance of the vineyards
from which the grapes are sourced. Having spent several years in Provence, Elan sought
to bring the wine inspiration and influence of her time living in France to Napa. She
identified the desire for well-crafted wines that allowed for the characteristics of the
land and the language of the fruit to be heard. She combined a focus on harnessing vineyard
potential with the abundance of world class fruit available in the Napa Valley and from that
Azur was born!
Elan began Azur by introducing one of France’s most elegant wines here in the United States:
dry rosé. The Provençal style of rosé was something that American consumers were not familiar
with. Elan made it her sole intention to produce quality rosé which reflected the French
style she had grown to love. Azur Rosé was the result of her inaugural release in 2007.
Utilizing French techniques combined with quality Napa fruit, Elan produces a world class
rosé honored as “America’s Best” in Vogue Magazine. With that momentum she began to
incorporate limited production red wines, including Cabernet Sauvignon into Azur’s profile.
Sourcing fruit from Napa’s most prized vineyards, she also produces an allocated, premium
single vineyard label, Empreinte.